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Beyond Crude: Human Leadership as the True Strategic Asset

  • Writer: Jorge Miroslav Jara Salas
    Jorge Miroslav Jara Salas
  • Jan 19
  • 2 min read
Multidisciplinary Technical Team
Multidisciplinary Technical Team

In the rigorous world of the energy sector, the industry often consumes itself with tangible metrics: flow rates, reserve replacement ratios, CAPEX optimization, and the complex logistics of energy transition. However, after three decades leading high-complexity operations—from the ultra-deep waters of Brazil to the frozen terrains of Kazakhstan (Central Asia) and the challenging environments of Nigeria—I have reached an inescapable conclusion: a company's most powerful engine does not appear on the balance sheet. That engine is the human spirit.


The Engineering of Culture: Lessons from Nigeria and Kazakhstan


I have had the responsibility of leading teams of up to 5,000 people in scenarios where challenges were as cultural as they were technical. Experience dictates that geology may be similar across different latitudes, but people never are.


In Nigeria, for instance, managing ethnic, religious, and community tensions proved just as critical for operational safety and business continuity as the engineering itself. One cannot lead with a single "global manual" when the team is a mosaic of Brazilians, Russians, Nigerians, and Canadians. Each culture decodes authority, time, and teamwork differently.


In Kazakhstan, leadership requires a different structure and directiveness than what works in Latin America. A global leader must develop acute "cultural intelligence" to decipher these codes and adapt their style. The goal is to be demanding regarding standards, yet deeply fair and adaptable in management. Ignoring the human factor in these environments does not merely affect productivity; it compromises safety.


The Generational Shift and the AI Era


Looking toward 2030, the World Economic Forum predicts that soft skills—emotional intelligence, negotiation, and cross-cultural adaptability—will be the most sought-after competencies, surpassing even pure technical skills. This becomes vitally important in the face of the imminent generational shift the sector is facing.


Today’s young talent is not driven solely by competitive salaries; they demand a value proposition based on sustainability, ethics, and purpose. The industry must understand that retaining the engineers of the future requires leadership that inspires, not just commands.


I am often asked about the impact of Artificial Intelligence and automation on our work. My answer is clear: even as technology advances exponentially, there will never be a need for "less human quality." Algorithms can predict a mechanical failure or optimize a logistics route, but they cannot replace the ethical judgment needed to navigate a reputational crisis, nor do they possess the empathy required to maintain the morale of a team working isolated from their families for weeks.


Ultimately, while hydrocarbon reserves are by nature finite, human capital is a renewable and infinite resource, provided it is cultivated with respect, vision, and genuine leadership.

 
 
 

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